Super Market(ing)

So, I'm over at the local grocery store picking up my daily avocado, and what greets me on my windshield but this thing. It's interesting that Entercom went to such lengths to get the word out about the new station. I don't listen much to talk radio, but so far it has been kinda neat to have WEEI/WVEI on in Springfield. The signal does NOT seem particualrly great... and of course multi-path and picket fencing are always more prominent on a signal with no music. I wish them luck.